House of Esthetics Privacy Policy

Last Updated: 2/22/26

At House of Esthetics, discretion, clinical excellence, and trust are central to every experience we provide. This Privacy Policy explains how we collect, use, protect, and share information when you visit our website, schedule services, complete forms, or otherwise engage with our practice (collectively, the “Services”).

By using our Services, you agree to the terms outlined below.

1. Information We Collect

Information You Provide

When you interact with House of Esthetics, we may collect:

Full name
Email address
Phone number
Mailing address
Appointment requests and service preferences
Intake and consent forms submitted through our booking platform (e.g., Jane)
Health history relevant to treatment planning
Communications you send to us
Purchase and transaction information
Billing details

If you complete medical intake or consent documentation, you may provide health-related details necessary to safely perform aesthetic procedures.

We collect only information reasonably necessary to deliver safe and personalized care.

Payment Information

Payments may be processed through Stripe or other secure payment processors integrated with our booking system.

House of Esthetics does not store full credit card numbers on our servers. Payment data is encrypted and handled in accordance with industry security standards maintained by our processors.

Automatically Collected Information

When you visit our website, we may automatically collect:

IP address
Device type and operating system
Browser type
Pages viewed and time spent
Referring websites
Diagnostic and security information

This helps us enhance performance, security, and user experience.

2. How We Use Your Information

We use information to:

Schedule and manage appointments
Deliver personalized aesthetic services
Maintain accurate clinical documentation
Process payments
Send confirmations and reminders
Respond to inquiries
Improve website functionality
Maintain security and prevent fraud
Comply with professional and legal obligations

We do not sell your Personal Information.
We do not share your information for third-party marketing purposes.

3. Email & SMS Communications

Email

We may send:
Appointment confirmations and reminders
Receipts and service-related updates
Practice announcements, education information or promotions

You may unsubscribe from promotional emails at any time using the unsubscribe link.

SMS/Text Messaging

If you opt in to receive text messages, you may receive:
Appointment reminders
Scheduling updates
Limited promotional offers (if consented)

To opt out, reply STOP.
For assistance, reply HELP.
Message frequency varies. Message and data rates may apply.

House of Esthetics does not sell or share your phone number or SMS consent with third parties for their own marketing purposes.

4. Health Information & HIPAA Clarification

House of Esthetics provides medical aesthetic services that may require collection of health-related information for treatment planning and safety.

Health information submitted through secure intake forms is used solely for:

Clinical documentation
Treatment suitability
Compliance with professional standards
Operational and administrative purposes

HIPAA Clarification

Certain health information collected in connection with medical services may be protected under the Health Insurance Portability and Accountability Act (HIPAA) and applicable Pennsylvania law.

Information submitted through general website contact forms, marketing sign-ups, or appointment inquiries may not constitute Protected Health Information (PHI) unless incorporated into your clinical record.

For additional details regarding protection of medical information, please contact us directly.

5. Photos & Media

If treatment photos are taken or submitted:

They are used for documentation and treatment planning

They are securely stored within your client record

Identifiable images will not be used for marketing without your written authorizationWe respect your privacy and discretion.

6. Cookies & Tracking Technologies

Our website may use:

Essential cookies (required for secure functionality)
Functional cookies (to remember preferences)
Analytics tools (to improve user experience and performance)

You may adjust cookie settings in your browser. Disabling cookies may limit certain features.

We do not sell personal data for advertising purposes.

7. How We Share Information

We share information only when necessary to operate our practice responsibly and securely.

Service Providers

We may share information with trusted providers, including:

Our booking and practice management platform (e.g., Jane)
Stripe (payment processing)
Website hosting and IT service providers

These providers are authorized to use information solely to perform services on our behalf.

Legal Requirements

We may disclose information if required by law, regulation, court order, or governmental request.

Business Transfers

If House of Esthetics undergoes a merger, acquisition, restructuring, or sale, information may transfer as part of that transaction.

De-Identified Data

We may use anonymized, aggregated, or de-identified information for:
Service improvement
Analytics
Research and reporting
Business insights

Such information does not identify individual clients.

8. Data Retention

We retain information only as long as necessary for:

Clinical documentation
Legal and regulatory compliance
Financial recordkeeping
Business operations

Retention timelines may vary based on Pennsylvania requirements and professional standards.

9. Security

We implement reasonable administrative, technical, and physical safeguards to protect information.

However, no digital transmission or storage system can be guaranteed completely secure.

10. Pennsylvania Privacy Rights

Pennsylvania residents may have rights to:

Request access to Personal Information
Request correction of inaccurate information
Request deletion (subject to legal obligations)
Confirm whether we process your information

To exercise these rights, contact us using the information below. We may verify your identity before processing requests.

11. Children’s Privacy

Our Services are not directed to children under 13. We do not knowingly collect Personal Information from children under 13.

12. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for their privacy practices and encourage review of their policies.

13. Changes to This Policy

We may update this Privacy Policy periodically. Updates will be posted with a revised “Last Updated” date. Continued use of our Services constitutes acceptance of the updated policy.

14. Contact House of Esthetics

If you have questions regarding this Privacy Policy:

House of Esthetics
706 E Market St, Suite B
West Chester, PA 19382
Phone: (267) 667-6303
Email: Houseofestheticsllc@gmail.com
Website: www.houseofestheticsmedspa.com